Content Promotion: The What, Why, and How!

It seems like everyone and their brother have joined the content-making community. But not everyone makes money from their content. A recent survey found that only 2 million content creators around the world make a six-figure income.

The best way to increase the number of people who see your content is to promote it. But, what is content promotion? How do you go about promoting your content?

We put together a quick guide to teach you the what, why, and how of content promotion. Keep reading to learn everything you need to know to promote your content today!

What Is Content Promotion?

Promoted content gets in front of as many viewers as possible. Creators do this by distributing content on both paid and unpaid channels. Some people suggest you spend as much time promoting your content as you do making it.

Why Should You Promote Your Content?

Have you ever tried shouting into a dark empty void? If you’re not promoting your content, that’s what you’re doing! Promoting your content helps get your content in front of viewers who can also help spread the word.

How Do You Promote Your Content?

Knowing how to promote your content is a huge part of the battle. These are some of our favorite content promotion tactics.

Share on Several Platforms

Facebook, Twitter, Instagram, and other social media sites have tons of viewers who log in every day. If you post about your content on every platform, you’ll draw lots of viewers to your site.

Find a Larger Influencer to Mention

You’ll want to check with the influencer first, but collaborations are a great way to leverage an already large audience. Ask if you can quote or interview them for your content and make sure to give them credit.

Guest Posting

If you run a blog, guest posting is a great way to bring people to your content. See if you can find a larger blog like yours to allow you to add guest posts on their site. Then, add a backlink or two to your blog so those readers can find you.

Join a Content Community

Content communities are great for budding content creators to get their work out there. Keep in mind that most communities want you to post more than your own work. You should interact with other people’s content so others will interact with yours.

Capture Attention With Your Killer Content

With so many people trying to break into the content-creating market, it’s not easy to get enough viewers to make money. That’s why it’s important to promote your content and capture viewers’ attention.

Keep this article in mind as you create your content promotion strategy. That way you give yourself the best chance possible of gaining followers and making money.

We hope you enjoyed reading this article and that you learned all about content promotion. If you’re looking for more helpful articles about web tools, technology, and more, check out the rest of our blog today!